Volvo Ocean Race Challenge virtual game
Web-based fantasy and trivia game to engage Volvo's North American employees in the 2001-2002 Volvo Ocean Race.
Norwich, Vermont based Nomad Communications developed a web-based
fantasy and trivia game to engage employees of Volvo Cars of North
America in the 2001-2002 Volvo Ocean Race. The Volvo Ocean Race,
formerly the Whitbread, is one of the most challenging and highly
regarded 'round the world yacht races.
The idea was to provide a fun way for Volvo employees to follow the
race as it moved from South Hampton, England in September 2001 to
Miami, Florida in March 2002. Nomad came up with a web based game where
teams of players would earn points for answering weekly questions and
following the progress of the seven boats in the race. Prizes were
awarded each week and the winning team received a trip to Miami to
participate in the race festivities. Nomad has outstanding creative
expertise, but lacked the technical expertise to bring the game to life
on the web.
Nomad turned to 53 Technology for technical expertise to bring the
game to life with back-end systems and application hosting. 53
Technology worked quickly with Nomad to solidify the technical
requirements for the project and had the Volvo Ocean Race Challenge
site in beta testing within several weeks.
HTML templates designed by Nomad's graphics team were converted to
ColdFusion templates that could then connect to a Microsoft SQL Server
database back-end. Application hosting was outsourced to HostCentic and
managed by 53 Technology.
A custom management module was built to
provide Nomad with all of the functionality necessary to administer the
race. This included posting the weekly questions and answers and
selecting weekly winners. Overall game standings were updated in real
time as the race progressed from week to week.
A core group of about 30 teams were active in the Volvo Ocean Race
Challenge from start to finish, with the winners of the trip to Miami
being decided in the last week.